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DIGITAL
/ E-MAIL REQUIREMENTS FOR AD SUBMISSION
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We
can accept most all file formats except Publisher. We
prefer “Press Quality” pdf files.
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If
sending Corel or Illustrator files please convert all
fonts to outline or curves.
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We
accept Zip 100, CD or floppy Mac or PC formatted. Please
indicate file name for output.
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Please
include all linked graphics and Type fonts or convert
all fonts to outlines (preferred). Don’t embed
graphics, please link. Do not use artwork/logos from
a website (72 dpi resolution is too low for printing
- we require at least 300 dpi)
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Please
compress using Stuffit or WinZip before E-mailing.
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Please
send a printed copy of your submission so we verify file
and can match fonts if necessary.
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Do
not send the only digital file you have - duplicate it
- we cannot be held responsible for damage.
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WE
CANNOT ACCEPT ANY PUBLISHER FILES
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FILM REQUIREMENTS FOR TIDE COVER
SUBMISSION
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Right
reading emulsion down. 2400 dpi. 133 line screen. Please
see above for correct size.
If
you have any question regarding these specifications,
please don’t hesitate to call,
(805) 466-1440 we will be happy to assist you in any way we can.
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WILKINS PRINTING CREATED AD REQUIREMENTS
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ACCEPTABLE
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- Art
that is whole & printed on photographic paper, such
as veloxes, contacts & photomechanical transfers (PMTs).
This art MUST have clear, unbroken type & must fit
the parameters described on the reverse side.
- Artwork
MUST be a minimum of 600 dpi (LazerJet quality)
- Logos
MUST be provided as black on white artwork. Send any logos & examples
of typestyles (i.e.: business cards, etc. - we will match
as closely as possible) which may be identifiable with
your company.
- Any
advertiser requiring a photo MUST provide a glossy black & white
or color photograph with their submission (all photos will
be returned after printing).
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UNACCEPTABLE
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- We
PREFER NOT TO scan preprinted photographs or ads, such
as yellow page ads, newspapers, magazines, thermographed
business cards, etc.
- We
CANNOT scan faxed logos/artwork or any artwork produced
with a screen.
- We
CANNOT reproduce any artwork that has a screen and has
been output on an inkjet printer.
- Artwork/logos
that are printed in full color (i.e.: business cards, etc.)
or printed in colors that do not reproduce, such as yellow,
light blue or colors printed on any colored background
(i.e.: colored stationery).
- We
CANNOT scan any logo/artwork that is embossed or printed
in metallic inks or foil stamped (i.e.: gold, silver, etc.).
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