Tide Books
 
 

DIGITAL / E-MAIL REQUIREMENTS FOR AD SUBMISSION

  • We can accept most all file formats except Publisher. We prefer “Press Quality” pdf files.
  • If sending Corel or Illustrator files please convert all fonts to outline or curves.
  • We accept Zip 100, CD or floppy Mac or PC formatted. Please indicate file name for output.
  • Please include all linked graphics and Type fonts or convert all fonts to outlines (preferred). Don’t embed graphics, please link. Do not use artwork/logos from a website (72 dpi resolution is too low for printing - we require at least 300 dpi)
  • Please compress using Stuffit or WinZip before E-mailing.
  • Please send a printed copy of your submission so we verify file and can match fonts if necessary.
  • Do not send the only digital file you have - duplicate it - we cannot be held responsible for damage.
  • WE CANNOT ACCEPT ANY PUBLISHER FILES

FILM REQUIREMENTS FOR TIDE COVER SUBMISSION


Right reading emulsion down. 2400 dpi. 133 line screen. Please see above for correct size.

If you have any question regarding these specifications, please don’t hesitate to call,
(805) 466-1440 we will be happy to assist you in any way we can.


WILKINS PRINTING CREATED AD REQUIREMENTS


ACCEPTABLE
  • Art that is whole & printed on photographic paper, such as veloxes, contacts & photomechanical transfers (PMTs). This art MUST have clear, unbroken type & must fit the parameters described on the reverse side.
  • Artwork MUST be a minimum of 600 dpi (LazerJet quality)
  • Logos MUST be provided as black on white artwork. Send any logos & examples of typestyles (i.e.: business cards, etc. - we will match as closely as possible) which may be identifiable with your company.
  • Any advertiser requiring a photo MUST provide a glossy black & white or color photograph with their submission (all photos will be returned after printing).
UNACCEPTABLE
  • We PREFER NOT TO scan preprinted photographs or ads, such as yellow page ads, newspapers, magazines, thermographed business cards, etc.
  • We CANNOT scan faxed logos/artwork or any artwork produced with a screen.
  • We CANNOT reproduce any artwork that has a screen and has been output on an inkjet printer.
  • Artwork/logos that are printed in full color (i.e.: business cards, etc.) or printed in colors that do not reproduce, such as yellow, light blue or colors printed on any colored background (i.e.: colored stationery).
  • We CANNOT scan any logo/artwork that is embossed or printed in metallic inks or foil stamped (i.e.: gold, silver, etc.).

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